SEO Audit Pricing: How Much Does an SEO Audit Cost in 2025?

It’s crucial to ensure Google indexes only one version of your website so site performance metrics are accurate and comprehensive. If Google doesn’t crawl and index your pages, the site won’t just rank poorly — it’ll be absent from search results entirely. For searchers to find your website, it must stand out among the masses in this index. Each subsequent website review will build on the last and typically takes much less time to execute. Thousands of tiny variables like word count per page, number of sentences, keywords in sentences, and number of YouTube embeds can affect how your pages rank in search. Spyfu has features for BHS Links SEO, PPC advertising, and more, but we mainly use it as a competitive analysis tool in our SEO audit services.

Verify crawling and indexing

Study after study outlines the importance of page speed (especially for mobile) and how it can affect your rankings and conversion rates. Lastly, Cumulative Layout Shift (CLS) measures visual stability; strive for a CLS score of less than 0.1. To improve this, ensure images and embedded videos have dimensions, and avoid inserting new content above existing content unless in response to a user’s action. Another way is to use Google Analytics to view traffic from all search engines.

While best for agencies (Semrush offers a portfolio of digital marketing tools), the company still provides free SEO audits that businesses of all sizes can use — for up to 100 URLs. That’s why it’s so important to review and improve your contextual links during your SEO audits. The easiest and best way to do this is using a tool like Site Audit, which allows you to schedule the crawls of your website on a daily, weekly, or monthly basis. Every indexable page on your site should have a title tag, meta description, and H1 tag. These basic on-page elements help Google understand your content and help you to win more clicks from your rankings. By finding and fixing those issues, you can often boost your rankings and get more organic traffic.

Identifying indexation issues

Google search results come from its index, which is a database of hundreds of billions of webpages. Your pages need to be in this index to stand any chance at ranking. You’re unlikely to have a manual action unless you’ve done something drastically wrong. But it’s still important to check you’re not dead in the water before you even start.

They usually can’t “connect the dots” or assess the real significance of certain findings. Even after getting those basics right, link building should never be random or reactive. These straightforward steps are often enough to achieve SEO success, yet many overlook them while searching for complicated shortcuts. This isn’t busywork; it’s the foundation of a solid SEO strategy.

Sometimes, you don’t have the time but still feel the need to work on your site. In this case, you could do a simpler, quicker health check and evaluate specific regions of your site to see if these perform well. Such a minimal SEO audit is a streamlined version of a full website audit to find and fix critical performance issues. You need to collect the right information about your website using SEO audit tools, understand how to diagnose issues and prioritize fixes.

Checking canonical tags and addressing issues

• So, now that you know the answer to the question, “how much does an SEO audit cost?
• Although many SEOs may tell you that on-page issues like those with meta descriptions aren’t a big deal, I personally think it is part of good SEO housekeeping.
• Schema Markup (or structured data) explicitly defines your content’s meaning, which helps Google easily understand the main topic and context of your pages.
• The report labels pages as “Good,” “Needs improvement,” or “Poor.” Expand each issue to see the affected pages.

So I would recommend just using your “main” keyword for each of them. Which is Googler speak for “makes them rank higher for that keyword”. Take the time to make each title and meta description as “clickable” as possible. Now I don’t know about you, but I’m not particularly interested in grabbing search traffic for a privacy policy. We explained why in our complete guide to optimizing meta descriptions.

We include it with your SEO package — and at no additional cost. A social audit investigates your presence on social media platforms. It looks at how many people on Facebook, LinkedIn, Instagram, Twitter, and Pinterest share, comment, and like your content. This audit also checks your website for social sharing buttons, which can encourage users to share your site. A few recommendations for increasing your site’s speed include compressing the images on your website, optimizing your HTML structure, and modifying your server configuration. In most cases, improvements to your site’s speed require your in-house or agency’s development team.

If you partner with a digital marketing agency like WebFX, your SEO plan may already include monthly reporting and optimization. When you create content, you don’t want to duplicate your content. Duplicate content dilutes the authority of your page, and it hurts your SEO rankings. You can also invest in page speed services from a digital marketing company like WebFX.

What Is On-Page SEO? How to Do On-Page Optimization in 2025

Websites are ranked by – among other things – the quality of their SEO, which Google analyzes in its indexing and ranking of websites. Google’s own “How Search Works” reports that, “The most basic signal that information is relevant is when a web page contains the same keyword as the search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant”. By adding internal links high up on your pages, you will increase the time spent on your site because it gives your readers something to click on as soon as they land on your page. This is good for SEO because Google keeps track of the time that readers spend on your site and /or content. If Google notices that readers are “dwelling” on your content, they will push your results up a few spots.

One of the most common ways to measure the impact of your on-page optimization (and your traffic and audience in general) is to BHS Links use Google Analytics. Although not every page is suitable for using structured data, be sure to impelement it if your website contains some of the information mentioned above. You can mark the product page, book, event, article, recipe, breadcrumbs, pictures, videos, star rating, carousel (especially for mobile results) and a few more.

• You can use third-party tools to analyze your titles and headlines.
• By combining both strategies, businesses can create a strong SEO foundation for long-term success.
• This tells search engines and users that the page we’re linking to is about on-page SEO.
• Our on-page SEO checklist and tracker helps you keep track of all the little things that you need to do to optimize your content.
• That way, they keep tight control over the amount of thin content pages created by blog tags.

Tips for Building Great Product Pages

On-page optimization for mobile friendliness often focuses on developing a responsive site. With a responsive website, you have a single site, which makes it easy to update it and add new content. Implementing schema markup may also help you optimize your content to appear in Google’s AI Overviews and other answer engines. That’s because schema markup gives AI models more information about your page. High-performing SEO campaigns contain both short and long-tail keywords — and the terms you choose to target will depend on your business and goals. Use clean, organized URLs — like the first example above — to improve your site’s architecture and help you rank higher in relevant search results.

Create Linkable Assets for Journalists (Digital PR)

This can lead to increased click-through rates and improved SEO performance. The main purpose of auditing your title tags is to ensure that they inform the audience (and search engines) what they can expect to find on your web page. They’re essentially a precursor for the main content on your site. On-page SEO refers to the elements on a page of your website that you can optimize to improve its search rankings.

The world’s most accurate SEO data.

But remember, although you want your website to rank on Google search, your user’s needs will always come first. For the best product page SEO, make sure that your online store is speedy, responsive, contains useful information, and has clear calls-to-action. This will lead to a fantastic user experience that’ll give customers the confidence to make a purchase from your store. To help you optimize your product pages, I’ve put together 13 easy steps that’ll get you started. From choosing the right keywords to writing effective product descriptions, these SEO best practices will get your online store off the ground.

You must always include target keywords near the beginning of the title and keep it under 60 characters to ensure visibility in SERPs. On-page SEO improves user experience and is integral to maintaining and increasing organic traffic. It also keeps your website relevant, up-to-date, and in tune with what your audience is searching for. On-page SEO, or on-site SEO, involves optimizing individual web pages to boost search engine rankings and attract more organic traffic. Failure to create content that satisfies the search intent will eventually lead to lower rankings. SEO is a general term that includes everything you need to do to improve your website’s ranking in search engines.

You have a previous blog post you made where you discussed the best types of chocolate for baking. When you optimize your URLs, make sure you use your page’s core keyword within the URL’s end portion. For example, if someone searches “chocolate,” it’s hard to know the intent behind that search.