What Is On-Page SEO? How to Do On-Page Optimization in 2025

Websites are ranked by – among other things – the quality of their SEO, which Google analyzes in its indexing and ranking of websites. Google’s own “How Search Works” reports that, “The most basic signal that information is relevant is when a web page contains the same keyword as the search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant”. By adding internal links high up on your pages, you will increase the time spent on your site because it gives your readers something to click on as soon as they land on your page. This is good for SEO because Google keeps track of the time that readers spend on your site and /or content. If Google notices that readers are “dwelling” on your content, they will push your results up a few spots.

One of the most common ways to measure the impact of your on-page optimization (and your traffic and audience in general) is to BHS Links use Google Analytics. Although not every page is suitable for using structured data, be sure to impelement it if your website contains some of the information mentioned above. You can mark the product page, book, event, article, recipe, breadcrumbs, pictures, videos, star rating, carousel (especially for mobile results) and a few more.

• You can use third-party tools to analyze your titles and headlines.
• By combining both strategies, businesses can create a strong SEO foundation for long-term success.
• This tells search engines and users that the page we’re linking to is about on-page SEO.
• Our on-page SEO checklist and tracker helps you keep track of all the little things that you need to do to optimize your content.
• That way, they keep tight control over the amount of thin content pages created by blog tags.

Tips for Building Great Product Pages

On-page optimization for mobile friendliness often focuses on developing a responsive site. With a responsive website, you have a single site, which makes it easy to update it and add new content. Implementing schema markup may also help you optimize your content to appear in Google’s AI Overviews and other answer engines. That’s because schema markup gives AI models more information about your page. High-performing SEO campaigns contain both short and long-tail keywords — and the terms you choose to target will depend on your business and goals. Use clean, organized URLs — like the first example above — to improve your site’s architecture and help you rank higher in relevant search results.

Create Linkable Assets for Journalists (Digital PR)

This can lead to increased click-through rates and improved SEO performance. The main purpose of auditing your title tags is to ensure that they inform the audience (and search engines) what they can expect to find on your web page. They’re essentially a precursor for the main content on your site. On-page SEO refers to the elements on a page of your website that you can optimize to improve its search rankings.

The world’s most accurate SEO data.

But remember, although you want your website to rank on Google search, your user’s needs will always come first. For the best product page SEO, make sure that your online store is speedy, responsive, contains useful information, and has clear calls-to-action. This will lead to a fantastic user experience that’ll give customers the confidence to make a purchase from your store. To help you optimize your product pages, I’ve put together 13 easy steps that’ll get you started. From choosing the right keywords to writing effective product descriptions, these SEO best practices will get your online store off the ground.

You must always include target keywords near the beginning of the title and keep it under 60 characters to ensure visibility in SERPs. On-page SEO improves user experience and is integral to maintaining and increasing organic traffic. It also keeps your website relevant, up-to-date, and in tune with what your audience is searching for. On-page SEO, or on-site SEO, involves optimizing individual web pages to boost search engine rankings and attract more organic traffic. Failure to create content that satisfies the search intent will eventually lead to lower rankings. SEO is a general term that includes everything you need to do to improve your website’s ranking in search engines.

You have a previous blog post you made where you discussed the best types of chocolate for baking. When you optimize your URLs, make sure you use your page’s core keyword within the URL’s end portion. For example, if someone searches “chocolate,” it’s hard to know the intent behind that search.